Client: Volkswagen
Type: Web campaign for Blue Motion car
Involvement: Concept and art direction for 'behind the scenes' short films and site design.
Main concept and television ads by Try
Management and Production: Apt
Visit Bluemotion
The blue man is a small C02 particle from one of the new blue motion engines. We follow him
during the making of the tv ads, to find that he characterises his philosophies.
