Client: Jotun
Type: Web campaign for annual paint collection
Involvement: Concept and Art Direction
Management and Production: Apt
Visit Jotun Lady
Jotun is the #1 paint manufacturer in Norway. Each year they produce a new palette and showcase this. We wanted to show that colour makes a room and to visualise its importance. We employed different professions to talk about why colour is important to them. We assigned a relevant object to each person which would be formed by the colour they loved.
