Client: Tine
Type: Web campaign for Norwegian milk
Involvement: Concept
Management and Production: Apt
TINE is Norway's largest producer, distributor and exporter of dairyproducts The site was to build on the tv campaign which was titled 'No milk today' and showed people in slapstick physical comedy similar to America's Funniest Home Videos. We created a 3D universe to talk about the benefits of milk. Milk cartons are known to print missing persons so we used the carton as a canvas to project the user's own home videos. The user can create an avantar and their videos rated by other users. The ratings increase the size of their prospective avatar.
